The rapid evolution and transformation of AI facial recognition systems have changed the entire lives of event management organizers. It enhances the safety, and smooth operations, and improves the attendee experience. This technology can bring a quick and precise identity verification system for individuals. You can say that face recognition AI has become a blessing for event organizers or management of all sizes. According to the global facial recognition market the future is expected to grow to $12.92 billion by the end of 2027. This figure highlights its growth importance and adaption across various industries, particularly in event management.
Enhancing Event Security with Facial Recognition
Security is a top-notch concern of every department including event management and AI facial recognition technology prominently increasing security measures. The deployment of face recognition AI has made the event organization process 10x faster to quickly check attendees’ verification. It also reduced the uncertified access to reduce the fraud and deep fake attempts. However, the MarketsandMarkets report shows that security and monitoring elements always dominate this market due to excessive security demand solutions. Furthermore, this technology has capabilities to monitor and the quick alerts for possible safety threats that confirms safe environments for both —- staff and attendees.
Smooth Registration and Check-In Processes
The online facial identity smooths and speeds up the number of registrations and the attendee’s check-in process during the events. However, all attendees can easily register themselves online by using their facial information which accelerates the entire check-in method on arrival. The Juniper research has revealed that digital identity verification will cross 1.4 billion annually by 2025. This method will likely reduce the waiting times and long queues to improve the attendee experience.
Improving Attendee Personalization and Engagement
The facial recognition tools make the event organizers capable of accumulating important information about attendees’ demands and behaviors. Interestingly, this data is usable for customized experiences, for example, targeted marketing and personalized event content. As per the Grand View Research shows that the facial recognition systems market demand will grow due to their excessive use in event management and different sectors. By understanding the attendee’s interests, organizers can easily engage and produce relevant content for better customer satisfaction.
Facilitating Cashless Transactions
Face recognition AI is continuously changing the payment methods of event management sectors that reduce the cash transaction hassle. Also, attendees can connect their facial data for smooth payment methods. It allows them to experience fast and save purchases without using their physical cards. Capgemini survey reports that 62% of consumers want to use facial recognition tools for better and more secure transactions. Summing up, this technology will accelerate transaction times by decreasing fraud risks.
Enhancing Health and Safety Protocols
During the Covid-19 pandemic, health and safety were the top-notch priority of everyone worldwide even during any event. So, AI facial recognition plays a vital role in terms of monitoring and promoting health protocols. Facial recognition technology can combine with thermal cameras to detect body temperature and confirm that identity following the mask-wearing policies. Even the healthcare sector also demanding the use of facial recognition technology to improve its systems.
Streamlining VIP and Staff Access
Facial recognition system smoothing the access controls for the very important persons and staff by ensuring that only eligible or authorized persons can cross the area. This is the highest level of control that promotes the security and best efficiency. The allied market research revealed that AI facial recognition adoption has an access control feature in various applications.
Future Prospects of AI Facial Recognition in Event Management
The advancement of AI facial recognition in event management is extremely promising with the constant technological development. It is expected to have further innovation in the facial industry. This system is becoming more experienced and precise, also its application in event management is going to be expanded. IDC reports that facial recognition is going to expand up to 17.1% by 2025. This advancement will relatively increase the leverage of AI facial recognition for more efficient event management services.
Wrapping It Up
So, AI facial recognition is constantly changing every sector including event management by promoting the best security. It also smooths the operations and makes a better attendee experience. The continuous growth, adoption, and advancement of this technology are playing an integral part in the best event strategies and execution.
